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Integrated marketing communications
Ouwersloot, Hans
Duncan, Tom
Edition
-
ISBN/ISSN
9780077111205
Collation
xviii, 523 p. : ill. ; 27 cm.
Series Title
-
Call Number
302.23 Ouw i
Edition
-
ISBN/ISSN
9780077111205
Collation
xviii, 523 p. : ill. ; 27 cm.
Series Title
-
Call Number
302.23 Ouw i
Availability
2
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Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.
Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a
Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a
Availability
1
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