The Impact of promotional activities on brand equity and purchase decision of…
The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
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- 305
Analysis of consumer awareness towards consumption intention about herbal med…
Pharmaceutical Industry is one of the fastest growing consumer segments in the world. This segment represents a major growth opportunity for medicine and drug store companies. Consumer awareness ha…
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- 1828
The Impact of Stressors on Turnover Intention in PT. Adhya Avia Prima
The purpose of this research is to analyzed on how workplace stressors effect the employee motivation and turnover intention in PT. Adhya Avia Prima. in this research, there are several variables r…
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- 1633
Analysis of Consumer Behavior towards Purchase Intention in online Business: …
The purpose of this study is to analyze and measure the influencing factors of online consumer intention in Lazada Indonesia, also to identify which factors that has the most significant influence …
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- 1637
Analysis of online Sales Promotion toward Youth Purchase Intention in Indones…
online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…
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- 1650
The Analysis of Consumer Attitudes toward the Travel Agent Business in the Fa…
The first purpose of the research First, to identify factors that influencing the attitude of Jo Travels consumers toward the attributes of Travel Agent Serviceutilizing Fishbein Model.Second, to a…
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- 1653
The Influences of Promotion Mix Strategies and Service Environment towards Cu…
The purpose of this research is to know the influences of promotion mix strategies and service environment towards customers intention. a promotion mix strategy is an important strategy to deliver …
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- 1655
Analysis of the Effectiveness of Using Marketing Mix Strategy towards Custome…
The purpose of this research is to analysis the effectiveness of marketing mix strategy towards customer purchase intention as well as find out which marketing mix element has the most important fa…
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- 1656
The Influence of Social Media Marketing on Brand Awareness in a Relation With…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
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- 1679
The Influence of Food Image Posted on Facebook toward Dining-Out Intention in…
Nowadays, people take photos of food in a restaurant and then post it usually directly on Facebook before they even start eating their dish. This seems a new trend in our society. This research aim…
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- 1684
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