Motives of users' online self-disclosure: an analysis on how social media bec…
The huge popularity of social media has led into a massive online self-disclosurernphenomenon in the Jakarta society. The purpose of this research paper is to analyzernthe motives and factors influ…
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- 1070
Analysis of the perception and intrepretation of termehek-mehek" reality show…
TV as the most attractive medium has a great power to make its viewers want tornspend hours in front of it. Moreover, the TV programs like Reality Shows have madernpeople believe that they really c…
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- 1071
Stereotyping in indonesian television: a semiotic study of singkawang tionghu…
Singkawang is a small city located at the province of West Kalimantan, Indonesia.rnLocated about 145 km north of Pontianak, the city largest population consists of thernTionghoa ethnic group. On th…
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- 1072
New media technologies and human interaction: a case study on how blackberry …
The main purpose of this research is to analyze how BlackBerry as a new mediarntechnology changes communication behavior among family members, particularlyrnbetween parents and adolescents, and use…
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- 1075
Key factors affecting the popularity of social media influencer's account: a …
Social media have created big changes in the way people communicate. First of all, they become the preferred platforms for modern communication, supported by their efficiency in receiving and disse…
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- 1108
Studying the potential of jingle to strengthen brand awareness: in case study…
There are many message strategies that marketers use to create brand awareness, such as slogan, tagline and music. Music is stated to be effective in creating brand awareness, since it is easy to b…
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- 1286
The power of word of mouth marketing: a case study of a successful story of m…
Word of Mouth is considered as the most credible information source for consumers to help them in their decision making. The usage of social media also influences the word of mouth marketing in spr…
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- 1287
The impact of Japanese anime and manga on teenagers in Jakarta
During the past few years, Japanese popular culture has gained popularity around the world. In Indonesia, translated Japanese comics or manga occupy more than seventy per cent of the comic market. …
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- 1510
Analyzing the effects of insurance television advertisement towards Indonesia…
Life is full with apprehensions and the future cannot be predicted. Following the uncertainties that are happening in life, people realize that there are more risks and as a result insurance indust…
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- 1512
Analysing the potentials of movie review web sites in influencing cinemagoers…
The Internet helps people to find information with ease. It also presents information that is generated not exclusively from companies, but also from common people. Hence, many customers seek infor…
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- 1513
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