The Effect of brand awareness towards brand equity with case study: Bebek Tepi Sawah Bali Jakarta

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The Effect of brand awareness towards brand equity with case study: Bebek Tepi Sawah Bali Jakarta

Wibowo, Dea Prasetyawati - Personal Name; Stephanie, Laurencia - Personal Name;

Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali called Bebek Tepi Sawah. The brand awareness of Bebek Tepi Sawah as Balinese authentic restaurant and the influence of its brand awareness on overall brand equity are still unknown. Therefore, a conceptual framework, which is the relationship between the brand awareness and brand equity from Keller's Theory, is introduced to identify. Thus, SPSS program has been used to analyze. It results that Bebek Tepi Sawah has strong brand awareness as authentic Balinese restaurant and brand awareness of Bebek Tepi Sawah has a significant positive effect to their brand equity.

Availability

B01537 (Rack Thesis) Available but not for loan - Missing

Detail Information

Series Title: -
Call Number: 1537
Publisher: : Swiss German University., 2014
Collation: -
Language: English
ISBN/ISSN: -
Classification: NONE
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): HTM
Brand image
Brand equity
Brand awareness
Brand performance
Brand feeling
Specific Detail Info: -
Statement of Responsibility: -

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