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The Fall of advertising and the rise of PR
Ries, Al
Edition
-
ISBN/ISSN
0060516585
Collation
1 online resource (305 p.)
Series Title
-
Call Number
658.45 Rie f
Edition
-
ISBN/ISSN
0060516585
Collation
1 online resource (305 p.)
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-
Call Number
658.45 Rie f
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Advertising : a cultural economy
McFall, Elizabeth Rose
Edition
-
ISBN/ISSN
0761942548
Collation
1 online resource (208 p.)
Series Title
-
Call Number
659.1042 Mac a
Edition
-
ISBN/ISSN
0761942548
Collation
1 online resource (208 p.)
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-
Call Number
659.1042 Mac a
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Advertising cultures
Malefyt, Timothy Dwight deWaal
Edition
-
ISBN/ISSN
1859736734
Collation
1 online resource (235 p.)
Series Title
-
Call Number
659.1 Mal a
Edition
-
ISBN/ISSN
1859736734
Collation
1 online resource (235 p.)
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-
Call Number
659.1 Mal a
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Consumer behavior and advertising management
Khan, Matin
Edition
-
ISBN/ISSN
9788122425529
Collation
1 online resource (374 p.)
Series Title
-
Call Number
659.101 Kha c
Edition
-
ISBN/ISSN
9788122425529
Collation
1 online resource (374 p.)
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659.101 Kha c
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Brand new China : advertising, media, and commercial culture
Wang, Jing
Edition
-
ISBN/ISSN
9780674026803
Collation
1 online resource (428 p.)
Series Title
-
Call Number
659.10951 Wan b
Edition
-
ISBN/ISSN
9780674026803
Collation
1 online resource (428 p.)
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-
Call Number
659.10951 Wan b
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Advertising as multilingual communication
Kelly
Holmes, Helen
Edition
-
ISBN/ISSN
1403917256
Collation
1 online resource (206 p.)
Series Title
-
Call Number
659.1042 Kel a
Edition
-
ISBN/ISSN
1403917256
Collation
1 online resource (206 p.)
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-
Call Number
659.1042 Kel a
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Advertising and promotion : communicating brands
Hackley, Christopher E.
Edition
-
ISBN/ISSN
0761941533
Collation
1 online resource (273 p.)
Series Title
-
Call Number
659.1 Hac a
Edition
-
ISBN/ISSN
0761941533
Collation
1 online resource (273 p.)
Series Title
-
Call Number
659.1 Hac a
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Handbook of research on digital media and advertising : user generated conten…
Eastin, Matthew S.
Edition
-
ISBN/ISSN
9781605667935
Collation
1 online resource (771 p.)
Series Title
-
Call Number
659.144 Eas h
Edition
-
ISBN/ISSN
9781605667935
Collation
1 online resource (771 p.)
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659.144 Eas h
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Advertising & IMC : principles & practice
Moriarty, Sandra
Edition
9
ISBN/ISSN
9780273752929
Collation
685 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Mor a
Edition
9
ISBN/ISSN
9780273752929
Collation
685 p. : ill. ; 28 cm.
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-
Call Number
302.23 Mor a
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2
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Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene.
Edition
8
ISBN/ISSN
9780071284400
Collation
xxv, 838 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Bel a
Edition
8
ISBN/ISSN
9780071284400
Collation
xxv, 838 p. : ill. ; 28 cm.
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-
Call Number
302.23 Bel a
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