Analysis of customer switching barriers in B2B market & price perception towa…
The purpose of this research is to study and analyze the switching behavior and price perception amongst customers in the business-to-business (b2b) services sector and its impact towards the custo…
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- 262
Analysis of the influence of relationship marketing tactics implemented by Ci…
The purpose of this research was to study and analyze the relationship marketing tactics implemented by citibank indonesia to create relationship marketing quality on customer trust, customer satis…
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- 266
The examination of the effectiveness for nps survey in measuring the customer…
This research is to investigate the extent to which Net Promoter Score Survey (NPS) utilize by the organization in measuring the customer loyalty through feedback on their NPS annual survey. This N…
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- 330
Analysis of customer loyalty on hand and body lotion of brand x
The research was conducted to knowing the factors that will be influencing customer loyalty on hand and body lotion product using brand X. By this thesis start, author has indicated there were eigh…
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- 549
The study of customer relationship management effectiveness in building brand…
The study will analyze how a business-to-business company manages their relationship with customer. Additionally, the author will explore the benefits from maintaining strong relationship with cust…
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- 572
Assessing the correlation of customer satisfaction to brand loyalty of impres…
This research is conducted to discover the effect of customer satisfaction to brand loyalty of Impressions Body Care Centre which is located in Bintaro Jaya. Three variables of customer satisfactio…
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- 576
The implementation of focus strategy for small medium enterprises in maintain…
Small medium enterprise (SME) in Indonesia has been traditionally the main player in domestic economic activities. Although considered as the main player, SMEs still face tough competition both fro…
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- 779
The Effect of customer satisfaction on Restaurant X brand loyalty: case study…
The objective of this thesis is to know the effect of customer satisfaction onrnrestaurant X brand loyalty. The growing of restaurant industry is dramaticallyrnincreasing as it is today causing man…
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- 1992
The impact of brand awareness toward customer loyalty in local brand. Case st…
The growth of local brand coffee shops in Indonesia is very high. It makesrnIndonesia local coffee shops are competes very tight. Every coffee shop isrnfacing direct competition each other and they…
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- 1988
Customer loyalty in Jakarta hotel industry: role of customer satisfaction and…
To identify whether customer satisfaction affects customer loyalty or image of thernhotel affect customer loyalty or both customer satisfaction and image of the hotelrnaffect customer loyalty, this…
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- 977
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