The Use of financial hedging tools in asset-liability management to manage in…
Interest rate risk is one of the risks that financial institutions must face in their daily operations. Being exposed to interest rate risk could be prove fatal as no one can control its movement a…
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- 585
A case study about the application of Good Corporate Governance (GCG) princip…
GCG is a key success for the company to grow and benefit in the long term, as well as winning the global business competition. In order to have sustainability every company have to implementing the…
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A study to indicate the importance of consumer-based brand equity" on consume…
Strong Brand Equity has become a very important factor that influences consumer's perception of a brand. Success in brand management arises from understanding and managing brand equity correctly to…
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- 587
Analysis of corporate social responsibility in Marathon International Petrole…
Along with the increasing CSR endorsement in Indonesia, many foreign oilrncompanies are still blurred with the CSR implementation and reporting regarding therncost recovery regulations. Therefore, …
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- 588
The study of change in promotion mix for consumer product due to global crisi…
Nowadays many companies try to tighten their promotion budget in order to survive from this global crisis. Meanwhile, promotion is the important tool to attract consumer's attention and generate sa…
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- 589
Analyzing consumer behavior of 21Cineplex (Cinema XXI): a project in Senayan …
The purpose of this research paper is to study the consumer behavior of Cinema XXI in Senayan Mall. It is mainly focus on the customer profile of Cinema XXI, buying decision factors of the customer…
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- 590
Discrepancies between hospitality academic studies and hospitality industry i…
The Hospitality Industry is one of the most important industries that demands special requirements and skills in those who are willing to be part of the career. It has been thought that recent grad…
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- 591
The influence of online games to student performance in Swiss German University
Nowadays Online game is like a “disease” spread amongst the social lives of the teenager. It has entered not only within high school area but also to universities like SGU. It influences the pe…
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- 592
Analysis of the success and/or failure of visit Indonesia year 2008 program -…
Tourism is acknowledged as world fast developing industry. More and more new destinations emerge, the tendency of tourism market demand also changes from a traditional 3Ss destinations (sea, sun, a…
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- 593
The impact of hot wi-fi spot in food outlet establishment operation attractiv…
The purpose of this thesis is to study the phenomenon of the Wi-Fi that exist today in the food outlet establishment operation. Moreover, it is to finding the influence of Wi-Fi in the customer buy…
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- 594
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