cover
Strategic brand management : building, measuring, and managing brand equity 5ed.
Swaminathan, VanithaKeller, Kevin Lane

Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s

Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s
cover
New food product development : from concept to marketplace
Fuller, Gordon W.

Edition
3
ISBN/ISSN
978143981864
Collation
xix, 487 p. : ill. ; 25 cm.
Series Title
-
Call Number
664 Ful n

Edition
3
ISBN/ISSN
978143981864
Collation
xix, 487 p. : ill. ; 25 cm.
Series Title
-
Call Number
664 Ful n
cover
Product management
Lehmann, Donald R.

Edition
3
ISBN/ISSN
0070275491
Collation
505 p. : ill. ; 23 cm.
Series Title
-
Call Number
658.5 Leh p

Edition
3
ISBN/ISSN
0070275491
Collation
505 p. : ill. ; 23 cm.
Series Title
-
Call Number
658.5 Leh p
cover
Wikibrands : reinventing your company in a customer-driven marketplace
Moffitt, Sean

Edition
-
ISBN/ISSN
9780071752350
Collation
1 online resource (366 p.)
Series Title
-
Call Number
302.4 Mof w

Edition
-
ISBN/ISSN
9780071752350
Collation
1 online resource (366 p.)
Series Title
-
Call Number
302.4 Mof w

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