The Impact of promotional activities on brand equity and purchase decision of…
The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
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- 305
Analysis of online Sales Promotion toward Youth Purchase Intention in Indones…
online user in Indonesia is increasing every year. This market was dominated by youth and some of them are using the internet to do shopping. one of the popular products that youth usually buy thro…
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- 1650
The Analysis of Consumer Attitudes toward the Travel Agent Business in the Fa…
The first purpose of the research First, to identify factors that influencing the attitude of Jo Travels consumers toward the attributes of Travel Agent Serviceutilizing Fishbein Model.Second, to a…
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- 1653
Analysis of the Effectiveness of Using Marketing Mix Strategy towards Custome…
The purpose of this research is to analysis the effectiveness of marketing mix strategy towards customer purchase intention as well as find out which marketing mix element has the most important fa…
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- 1656
The Influence of Social Media Marketing on Brand Awareness in a Relation With…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
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- 1679
Exploring the Influence of Consumers Trust towards Purchase Intention in onli…
The convenience of exchanging goods and services over the Internet becomes one of the advantages of online shopping consumersΓÇÜ├ä├╢?├æ?┬Ñ. Over the years, online shopping consumers…
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- 1796
The effectiveness of pictorial health reminder labels towards the purchasing …
Smoking is one of the major causes of preventable death around the world. Indonesia has the 2nd highest smokers amongst countries. Indonesia has a regulation that state smoking is only allowed for …
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- 1829
Analyzing the influence of brand image, sales promotion, perceived quality, a…
As a player who has been in the market for almost 30 years, Buccheri is well- known for its footwear products provided across Indonesia. Having people whose age ranging from 40-60 years old as the …
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- 3018
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