The effect of the implementation of active learning method in defensive drivi…
Dwi Sarana Dijaya (DSD) is a company specializing in providing defensive driving training. Recently, DSD has adopted the Active Learning Method (ALM), which is a more interactive method of training…
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- 1505
The key factors of consumers loyalty: a case study of Telkomsel users in Swis…
This study was aimed to analyze the key factors of consumers? loyalty: a case study of elkomsel users in Swiss German University. There were 32 questions in the each of the questionnaire that was a…
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- 1506
Celebrity endorsement on instagram as a social media marketing tool for onlin…
Online store is considered one of the promising businesses in Indonesia, considering the high number of Indonesians Internet users. However, the increasing competition among online stores has pushe…
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The impact of Japanese anime and manga on teenagers in Jakarta
During the past few years, Japanese popular culture has gained popularity around the world. In Indonesia, translated Japanese comics or manga occupy more than seventy per cent of the comic market. …
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- 1510
Young entrepreneurs using social media as marketing and PR tool: an explorat…
The popularity of social media has leading some young entrepreneurs to use it as their promotion and marketing tool in Jakarta. The purpose of this research is to analyze the factors or challenges …
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- 1511
Analyzing the effects of insurance television advertisement towards Indonesia…
Life is full with apprehensions and the future cannot be predicted. Following the uncertainties that are happening in life, people realize that there are more risks and as a result insurance indust…
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- 1512
Analysing the potentials of movie review web sites in influencing cinemagoers…
The Internet helps people to find information with ease. It also presents information that is generated not exclusively from companies, but also from common people. Hence, many customers seek infor…
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The Motivations of Jakarta food reviewers in generating online food reviews
The widespread adaptation of the Internet by the global population has resulted to the flourishing of user-generated contents. The power to publish is no longer the sole monopoly of large publishin…
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- 1514
Engagement analysis of Rinso Indonesia's Facebook fan page
Internet technologies bring many advantages to the human life. Many integrate these new technologies to everyday activities, including promotional and marketing activities. One of the newest featur…
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- 1516
Self-congruity and its influence on brand loyalty: a case study of Zara in ce…
The basic concept of consumer purchase intention is to make for practical sense or solely motivated by the urgency to acquire needed goods and services. However in the mid-nineteenth centuries rese…
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