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An Analysis of Factors Affecting Brand Awareness Using Social Media in Indone…
Zatalini, ShabrinaAbadi, FiterPasasa, Linus

The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…

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1654
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The Importance of Physical Menu Design as a Marketing tool in Achieving Custo…
Putra, Aditya NovaSaroso, Pudyotomo A.

A physical menu has been considered as the primary tool to increase sales in the restaurant, and it also functions as visual distribution in assisting customer to choose the product which is food a…

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1674
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The Impact of Indonesian Food Presentation towards Customer Satisfaction: a C…
Watina, Anastasia SugihPrawira, Oqke

The strategy geographic of Indonesia with approximately 6000 populated islands and the history of trade, makes Indonesian food varies greatly.Indonesian food is affected by some cultures such as Me…

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1677
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The Impact of Product Innovation and E-Wom towards Customer Intimacy: a Study…
Gunawan, Grace AdityaNawangwulan, Irma

Rapid development in the digital era leads to the increasing popularity in electronic communication and information sharing. Electronic word of mouth or usually called E-WOM is one of the results f…

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1689
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The Impact of Assurance and Reliability toward Customer Satisfaction. Case St…
JesslynSaroso, Pudyotomo A.

The purpose of this study is to identify the impact of Assurance and Reliability toward Customer Satisfaction to Eaton Bakery & Restaurant, Taman Anggrek Mall. the study was conducted using two out…

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1695
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Important Factors in Restaurant Design That Affects Customer Loyalty in Jakar…
Surya, Kevin JuliawanSaroso, Pudyotomo A.

Customer loyalty is something that actually important and needed by every restaurant. Loyalty itself could come from the product, services and atmosphere of the restaurant. With more demanding cust…

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1697
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Customer Satisfaction Influenced By Employee Gender - Case Study in Oakwood P…
Ceccolini, MartinaPrawira, Oqke

Providing experiences is one of the most crucial factors of any hospitality establishment. Being able to deliver services exceeding customer expectations will most likely translate into customer sa…

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1702
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Analysis of customer satisfaction on selecting value airlines in Soekarno-Hat…
Adriansyah, MuhrilSamosir, Aaron Albert Maulana

Service quality is one of the key factors in determining the success or failure of airlines industry. In order to gain and sustain competitive advantage in the market, it is essential to understand…

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1825
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The impact of value added service towards customer satisfaction and customer …
Abadi, FiterYanzah, Teuku Dhani

The purpose of this research is to analyze the impact of value added service toward customer satisfaction, analyze the impact of value added service toward customer loyalty and analyze the impact o…

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1831
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The effect of a multichannel customer service system on customer service and …
Piccoli, GabrieleLui, TszWai

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ISBN/ISSN
2158-656X
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2158-656X
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Economics
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The Impact of promotion mix on customer perception a case study of Velpa Restaurant Gandaria City Mall, Jakarta
Pasasa, Linus - Abduh, Dibia M. - B.S., Noor Zabilla
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Developing a competency dictionary and competency profile matrix for quality audit department in PT. XYZ
Quality Audit department is chosen. The competencies determined in this thesis is role competencies
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