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Is combining contextual and behavioral targeting strategies effective in onli…
Lu, XianghuaZhao, XiaXue, Ling

Edition
-
ISBN/ISSN
2158-656X
Collation
-
Series Title
-
Call Number
-

Edition
-
ISBN/ISSN
2158-656X
Collation
-
Series Title
-
Call Number
-
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Integrated marketing communications
Ouwersloot, HansDuncan, Tom

Edition
-
ISBN/ISSN
9780077111205
Collation
xviii, 523 p. : ill. ; 27 cm.
Series Title
-
Call Number
302.23 Ouw i

Edition
-
ISBN/ISSN
9780077111205
Collation
xviii, 523 p. : ill. ; 27 cm.
Series Title
-
Call Number
302.23 Ouw i
cover
Mobilized marketing : driving sales, engagement, and loyalty through mobile m…
Hasen, Jeff

Edition
-
ISBN/ISSN
9781118243268
Collation
xvii, 240 p. ; 24 cm.
Series Title
-
Call Number
658.872 Has m

Edition
-
ISBN/ISSN
9781118243268
Collation
xvii, 240 p. ; 24 cm.
Series Title
-
Call Number
658.872 Has m
cover
Diversity in advertising : broadening the scope of research directions
Williams, Jerome D.

Edition
-
ISBN/ISSN
0805847944
Collation
1 online resource (473 p.)
Series Title
-
Call Number
659.1 Wil d

Edition
-
ISBN/ISSN
0805847944
Collation
1 online resource (473 p.)
Series Title
-
Call Number
659.1 Wil d
cover
Advertising secrets of the written word
Sugarman, Joseph

Edition
-
ISBN/ISSN
1891686011
Collation
1 online resource (300 p.)
Series Title
-
Call Number
659.132 Sug a

Edition
-
ISBN/ISSN
1891686011
Collation
1 online resource (300 p.)
Series Title
-
Call Number
659.132 Sug a
cover
Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.

Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a

Edition
7
ISBN/ISSN
0324321430
Collation
1 online resource (654 p.)
Series Title
-
Call Number
659.1 Shi a
cover
Advertising media planning
Sissors, Jack Zanville

Edition
7
ISBN/ISSN
9780071738903
Collation
1 online resource (496 p.)
Series Title
-
Call Number
659.111 Sis a

Edition
7
ISBN/ISSN
9780071738903
Collation
1 online resource (496 p.)
Series Title
-
Call Number
659.111 Sis a
cover
Ads to icons : how advertising succeeds in a multimedia age
Springer, Paul

Edition
2
ISBN/ISSN
9780749456474
Collation
1 online resource (350 p.)
Series Title
-
Call Number
659.113 Spr a

Edition
2
ISBN/ISSN
9780749456474
Collation
1 online resource (350 p.)
Series Title
-
Call Number
659.113 Spr a
cover
20th century advertising
Saunders, Dave

Edition
-
ISBN/ISSN
1858685206
Collation
1 online resource (259 p.)
Series Title
-
Call Number
659.113 Sau t

Edition
-
ISBN/ISSN
1858685206
Collation
1 online resource (259 p.)
Series Title
-
Call Number
659.113 Sau t
cover
Advertising: principles and effective IMC practice
Wells, WilliamMoriarty, SandraBurnett, JohnLwin, May

Edition
-
ISBN/ISSN
9780131676602
Collation
xxxiii, 650 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Wel a

Edition
-
ISBN/ISSN
9780131676602
Collation
xxxiii, 650 p. : ill. ; 28 cm.
Series Title
-
Call Number
302.23 Wel a
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