This research aimed to analyze the effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). The measurement of Twitter activity was done by using two dimensions is social…
Pharmaceutical Industry is one of the fastest growing consumer segments in the world. This segment represents a major growth opportunity for medicine and drug store companies. Consumer awareness ha…
Quality management system is understood as a system that guides organization tornfocus on producing products or services with assured quality. ISO 9001:2008 isrnamong many standards that optimizes …
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
Television is one of the media which can be used by companies to advertise their products. With the large number of people who watch television in Indonesia, television has become one of the favori…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
Communication strategy is plans in order to communicating information related to a specific issue, event, situation or audience. For institutions such as government institution, communication strat…