The Impact of promotional activities on brand equity and purchase decision of…
The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
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- 305
The Effect of brand awareness towards brand equity with case study: Bebek Tep…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
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- 1537
The Influence of Social Media Marketing on Brand Awareness in a Relation With…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
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- 1679
The Interaction Between Transformational Leadership, Internal Branding and Em…
Transformational leadership has been researched to influence significantly on internal branding and employee brand support. However, a few research can be discovered on employee based brand equity …
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- 1691
Analyzing the relationship of perceived quality, brand image & brand trust to…
XYZ cat food, established in 2009, is currently having a problem regarding brand loyalty. The company does not know what factors that are affecting brand loyalty and the management has not done any…
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- 3020
The Impact of consumer-based brand equity on customer loyalty: a case study o…
Restaurant industry is considered as a promising sector in Jakarta, especially Indonesian cuisine. Hence, it creates a highly competitive environment in the market. To survive, restaurant industry …
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