cover
Strategic brand management : building, measuring, and managing brand equity 5ed.
Swaminathan, VanithaKeller, Kevin Lane

Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s

Edition
5
ISBN/ISSN
9781292314969
Collation
621 p. : ill.; 28 cm.
Series Title
-
Call Number
658.827 Kel s
cover
The Fall of advertising and the rise of PR
Ries, Al

Edition
-
ISBN/ISSN
0060516585
Collation
1 online resource (305 p.)
Series Title
-
Call Number
658.45 Rie f

Edition
-
ISBN/ISSN
0060516585
Collation
1 online resource (305 p.)
Series Title
-
Call Number
658.45 Rie f
cover
Brand new China : advertising, media, and commercial culture
Wang, Jing

Edition
-
ISBN/ISSN
9780674026803
Collation
1 online resource (428 p.)
Series Title
-
Call Number
659.10951 Wan b

Edition
-
ISBN/ISSN
9780674026803
Collation
1 online resource (428 p.)
Series Title
-
Call Number
659.10951 Wan b
cover
Advertising and promotion : communicating brands
Hackley, Christopher E.

Edition
-
ISBN/ISSN
0761941533
Collation
1 online resource (273 p.)
Series Title
-
Call Number
659.1 Hac a

Edition
-
ISBN/ISSN
0761941533
Collation
1 online resource (273 p.)
Series Title
-
Call Number
659.1 Hac a

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