The impact of service quality, service value, satisfaction, and brand image o…
This research seeks to improve our understanding of air passengers' decision-making processes by testing a conceptual model that considers airline service quality, service value, satisfaction, bran…
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- 304
The Effect of brand awareness towards brand equity with case study: Bebek Tep…
Brand awareness in the restaurant industry is essential especially for its continuity. This study tries to analyse the brand awareness and brand equity of the famous restaurant from Ubud, Bali call…
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- 1537
Creating Brand Loyalty Through online Communities
Recently, the online industry has increasing significantly, this allows people to have a continuous access to all the information they need. Brand loyalty has proved to be a crucial matter in the m…
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- 1651
The Impact of Symbolic Image Congruity and Functional Image Congruity on Cons…
The competition in Indonesia automotive industry is getting tougher. Many car companies compete to become the consumers brand preference choice. People tend to choose a product or brand that is con…
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- 1652
An Analysis of Factors Affecting Brand Awareness Using Social Media in Indone…
The use of social media in Indonesia has shown an increasing trend in the last few years. the number of Internet users in Indonesia grew from 62 million in 2012 to 74.57 million in 2013 and is pred…
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- 1654
The Influence of Social Media Marketing on Brand Awareness in a Relation With…
The popularity of social media attracts more people to use this social application and as a result social media user throughout the world keep increasing day by day. Social media start to become a …
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- 1679
The Impact of Restaurants Organic Food Menu towards the Restaurants Brand Ima…
The purpose of this research is to analyze the impact of a restaurants Organic Food Menu toward the restaurants Brand Image based on consumer perception. According to Azzurra & Paola (2009), the tr…
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- 1682
The Interaction Between Transformational Leadership, Internal Branding and Em…
Transformational leadership has been researched to influence significantly on internal branding and employee brand support. However, a few research can be discovered on employee based brand equity …
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- 1691
The Analysis of the Effect of Brand Credibility on Purchase Intention (Case S…
This research analyzes the effect of Brand Credibility on Consumer Purchase Intentions of Mandarin Oriental Hotel Jakarta. Mandarin Oriental Hotel Jakarta is chosen because it has been rewarded as …
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- 1715
The influence of celebrity endorsement on Nike brand football shoes (a case s…
The primary objective of this thesis is to analyze the impact of the celebrity endorsement on brand image Nike football towards consumers XYZ football store. The second purpose of this thesis is to…
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- 1826
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