The main purpose of this research is to identify and analyse the impact of promotional activities, which include advertising, direct marketing, internet marketing, sales promotion, public relation,…
The luxury compact sports car Abarth has entered the Indonesian automobile industry early 2014, whereas the competition in the Indonesian automotive industry is getting tougher. The Indonesian Auto…
This research aimed to analyze the effect of Twitter activity on brand awareness of Arsenal Indonesia Supporter (AIS). The measurement of Twitter activity was done by using two dimensions is social…