Strategic brand management : building, measuring, and managing brand equity 5ed.

Edition

5

ISBN/ISSN

9781292314969

Collation

621 p. : ill.; 28 cm.

Series Title

-

Call Number

658.827 Kel s

Strategic brand management : building, measuring, and managing brand equity 4ed.

Edition

4

ISBN/ISSN

9780273779414

Collation

590 p. : ill. ; 28 cm.

Series Title

-

Call Number

658.827 Kel s

Strategic brand management : building, measuring, and managing brand equity 3ed.

Edition

3

ISBN/ISSN

9780132336222

Collation

xxi, 692 p. : ill. ; 26 cm.

Series Title

-

Call Number

658.827 Kel s

Haier : how to turn a Chinese household name into a global brand

Edition

-

ISBN/ISSN

-

Collation

32 p. : ill. ; 30 cm.

Series Title

-

Call Number

658.827 Hai

The Fall of advertising and the rise of PR

Edition

-

ISBN/ISSN

0060516585

Collation

1 online resource (305 p.)

Series Title

-

Call Number

658.45 Rie f

Brand new China : advertising, media, and commercial culture

Edition

-

ISBN/ISSN

9780674026803

Collation

1 online resource (428 p.)

Series Title

-

Call Number

659.10951 Wan b

Advertising and promotion : communicating brands

Edition

-

ISBN/ISSN

0761941533

Collation

1 online resource (273 p.)

Series Title

-

Call Number

659.1 Hac a

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